The unique characteristics of plastics allow them to make a strong contribution to a more environmentally sustainable and resource efficient Turkey. Lightweight, versatile and durable plastics contribute to energy and resource savings in strategic sectors such as retail, building & construction, healthcare, automotive and renewable energy, to name but a few. Turning into a Resource Efficient and Competitive Turkey should be what we are striving for. The Circular Economy is one of the means of reaching this overarching objective. Choices should be sustainable and rather than considering resource efficiency aspects at the end of life of a product only, the entire life cycle should be taken into account so that decisions truly help towards reaching this goal.